Market outlook for nicotine pouches

1. Ingredients

The primary components include:

1.Nicotine pouches content:Microcrystalline cellulose (pharmaceutical-grade excipient),Freebase nicotine (10–14mg/pouch) and nicotine salts (pH-regulated),Natural sweeteners (xylitol), peppermint essential oil (≥99% purity), and synthetic cooling agent WS-23,Edible gum base and natural pigments (e.g., β-carotene)

2. Nicotine value for harm reduction.

As a tar-free alternative, nicotie pouches eliminates combustion-related risks, offering a 95% harm reduction efficiency (UK PHE assessment). Its smokeless, flame-free design aligns with WHO FCTC guidelines, serving as a discrete nicotine solution in public spaces. Global tobacco giants are accelerating investments: Philip Morris International acquired Swedish Match (maker of ZYN) for $16 billion in 2020.

3. Nicotine pouches Flavor Trends

Fruit Dominance (68% market share):Tropical: Cold-brewed pineapple, mango ice, watermelon ice, lychee (appealing to youth with juicy sweetness);;Berry: Blueberry, purple grape, honey peach (high-repurchase due to balanced sweetness);Citrus: Grapefruit, lemon tea (summer/refreshment-focused with tangy-cool fusion).

Cooling Innovations:High-potency options: Arctic Mint (14mg nicotine), Ice Mint (10mg), leveraging extreme cooling sensations;FDA-approved Holly flavor (ZYN) combines traditional mint with plant-based cooling agents for prolonged freshness.

4.Emerging Innovations

Herbal/spice blends are gaining traction, tailoring to niche preferences (e.g., clove, cardamom).

5.Nicotine pouches regulatory Compliance:

EU TPD Directive (nicotine ≤20mg/pouch);US FDA PMTA certification standards;China’s National Standard for E-cigarettes (GB 41700-2022)